CNET.com.au
CNET.com.au (www.cnet.com.au) is an engaging, relevant and trusted destination for people who are passionate about improving their lifestyle using technology and consumer electronics.
The powerful combination of editorial expertise and audience feedback provides consumers with objective information, ideas and inspiration they need to make informed decisions about the right products, services and brands.
Each day, more than 60,000 people come to CNET.com.au to:
- Read the latest news and unbiased reviews
- Watch videos that demystify technology
- Download software and games
- Post opinions about the technology and consumer electronics they live with everyday
- Learn how to make the most of their consumer purchases
CNET.com.au covers a broad range of categories, some of the most popular being: Mobile phones, TVs, digital cameras, laptops, MP3 players, software, GPS, and games.
At a glance
- 1.8 million unique users per month*
- 6 million page views per month*
- 25,458 unique newsletter subscribers
- 98,000 videos viewed per month*
- 136,971 supporting reader reviews
- Average time spent per visitor: 8:08 minutes*
- Male/Female: 64%/36%**
- Median age: 25-44 years**
- Average household income: $75k**
- 88% involved in technology purchasing decisions at work**
- They give advice to an average of 8 people**
Recent highlights
- In February 2008, CNET.com.au launched Car Tech, a new channel dedicated to automobiles and in-car technology.
- In October 2007, CNET.com.au launched an online music centre (www.cnet.com.au/music) offering over 90,000 free and fully licensed tracks from 17,000 artists.
- In July 2007, CNET.com.au introduced new membership and community features including forums and an “Ask Us” feature enabling readers to ask questions and gain insights from our Editorial team and wider audience.
- CNET.com.au also launched a new weekly video show, Whaddyareckon, which looks at the lighter side of technology.
** Omniture SiteCatalyst, Q1 2008
** CNET.com.au User Survey, AC Nielsen, December 2006.
