ZDNet Australia

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ZDNet Australia (www.zdnet.com.au), Where technology means business.

ZDNet Australia attracts the largest audience of business technology influencers, who come for the latest coverage and analysis of how technology impacts business.

Business leaders and decision makers including  CEOs, CIOs and IT professionals at all levels value the site due to its extensive resources, enabling them to make the most out of technology for their business challenges.

ZDNet Australia features include:

• Breaking news
• Insight
• Reviews
• Video
• White papers
• Case studies
• Peer feedback

At a glance

• 629,000 unique users per month*
• 1.3 million page views per month*
• 139,856 unique newsletter subscribers
• 60,000 videos viewed per month*
• Average time spent per visitor: 6.63 minutes*
• Male/Female: 79%/21%***
• 57% aged 25 to 44 years***
• 60% employed at a management level***
• 80% involved in workplace tech purchases**
• 56% evaluate products, brands and/or vendors**
• 42% ensure integration of technology with company goals**
• They give advice to an average of 10 people**

Recent highlights

• In October 2007, ZDNet Australia partnered with Sky News to present an election debate between Senator the Hon. Helen Coonan and Senator Stephen Conroy. The debate was web cast live on ZDNet Australia and complemented by a comprehensive election feature focusing IT and telecommunications issues.
• Mr Cesare Tizi, former CIO of AGL Energy, was named ZDNet Australia’s CIO of the Year in October 2007.
• ZDNet Australia is media partner of Australia's leading enterprise IT focussed events including Linux.conf.au, AusCERT, Gartner Symposium IT Xpo, AIIA iAwards and CeBIT.
• Award winning journalism:
  •  2006 Consensus IT Writers Awards - Munir Kotadia, Best News Writer
  •  2007 Sun Microsystems IT Journalist Awards – ZDNet Australia wins Best Technology Media Web site
  •  2007 Sun Microsystems IT Journalist Awards – Munir Kotadia wins Best Technology Columnist

* Omniture SiteCatalyst., Q4 2007
** ZDNet Australia User Survey, AC Nielsen, December 2006
*** ZDNet Australia audience survey - July, 2006